3 Steps to Naming Your New Business

three stepsStill trying to think of name for your new business? All your favorite names are already taken? How do you find a name that you love?

Here are 3 steps to help you name your new business:

1. Keep it Simple

Don’t overthink it. If you don’t already own it, buy your own name as a domain. If you have a common name, add your middle initial or maiden last name + your married name. You can start a business by branding yourself. The idea is to get started and dive in to your new business. Some people may not advise you to use your own name if your vision is to build an empire that you want to sell later. Others like Marie Forleo, Michael Hyatt or Seth Godin might tell you that YOU are your brand. You can always add additional services and products with different domains. My point here is simple – you can spend months and months planning to be in business. As the amazing company with a unique name called Nike reminds us…”Just Do It.” Which should also remind you that a great tagline is as important as your business name.

2. Do Your Research

Write down or type a list of word combinations as a domain and see how they look together with no spaces. Prioritize your list from most favorite to least favorite. Google is your friend (or whatever search engine you prefer). Be prepared to buy a domain if it is available at the time of search. There are people/companies that are domain name brokers and buy and sell domains that they think someone would be interested in. Also be prepared that your top ten or even twenty could already be taken. Think branding and check domain availability, facebook, twitter and any other social media you know you might use.

3. Try an online naming tool

Your name is taken. All your favorite choices are taken. You have to get creative and here’s an interesting online name tool that Seth Godin called the “naming tool of the year”. Maybe Wordoid will help you find a unique name that will help you launch your new business!

Check out these other great articles about naming your business:

How to Name Your Business – MarieForleo.com
How to Pick the Right Name for Your New Business – Mashable.com
Choose Your Business Name – sba.gov

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If you have started your business but still don’t have professional print materials, take a look at our marketing templates designed exclusively for photo organizers. Everything you need for print and your online presence is included in one marketing set. Don’t forget we also have amazing business forms so you don’t have to re-invent the wheel AND you can present yourself to clients with a professional image. Be sure to visit the business forms page to watch the short videos with tips on how to use each form. My clients love them and yours will too!
About Sherra Humphreys

Sherra's comprehensive background in business coaching, training and website design means you get real life business experience. Helping women succeed in small business is what she's passionate about.